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The “Guerlain Jewel Box” should not look like a vehicle, yet still be flexible and mobile in terms of its handling. In cooperation with the English roadshow partner agency IRM, JUMBO created a pavilion in a class of its own. Advice as well as beauty tips, make-up and perfumes will be on offer to interested customers in high-profile locations in the hearts of major cities. Real oak wood floors and high-pressure vapour lamps that come as close as possible to sunlight accentuate the show truck’s exclusive atmosphere. The customer’s summary? “C’est fantastique, c’est parfait!”